✂
Cut out. Wear. Play.
The bag artwork already includes a superhero mask cut-out — turning the packaging itself into an activity.
RETAILPOWER • SOUTH AFRICA
Everyday essentials.
Everyday essentials.
Powered differently.
RetailPower is the home of bold consumer brands designed around everyday needs — from family food staples to practical household care.
PowerPapPowerWashConnected to PowerMills
POWERPAPMaize meal. Community. More.
THE RETAILPOWER FAMILYOne retail platform.
One retail platform.
Distinctive everyday brands.
RetailPower connects consumer-facing brands under one home, while keeping each brand's own personality and purpose.
PowerPap
Fortified maize meal with an energetic superhero world built around families, kids and community.
Explore PowerPap →
PowerWash
A bold household-care brand within the RetailPower family.
Meet PowerWash →
PowerMills
The milling connection behind the story — linking RetailPower back to food production.
Discover the connection →POWER UP YOUR DAY!More than a bag of maize meal.
PowerPap combines a familiar South African staple with a bright superhero identity designed to engage the whole family.
The packaging introduces the PowerPap Club, cut-out-and-play elements, learning resources and a QR-led digital journey — giving the brand room to grow beyond the shelf.
FortifiedFamily focusedQR connectedSuperhero theme
Enter the PowerPap world
POW!
POWERPAP ON TAPFROM THE BAG TO THE DISPENSER
A retail experience people can see.
The PowerPap dispenser gives the brand a physical presence in communities and retail environments. The branded unit turns maize meal dispensing into a highly visible customer touchpoint.
01Find a dispenserRetail and community locations.
02Choose your quantityA practical self-service format.
03Take PowerPap homeEveryday staple, distinctive experience.
FOR THE KIDS
The PowerPap Club
The supplied packaging and website concepts point to a bigger idea: use the superhero world to make learning, play and participation part of the PowerPap experience.
ABC
Learn & download
Foundation-phase activities, worksheets and tutorials can grow into a useful resource library for children and parents.
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Challenges & competitions
A future competition layer can invite kids to participate, learn and show their “Power” through safe, family-friendly activities.
CONCEPT DIRECTION
Start simple. Build the story.
The education and competition ideas are presented here as a future-facing direction, not as already-live programmes. The first site can launch with a small set of resources and expand as content becomes available.
Talk about content rollout →ANOTHER RETAILPOWER BRAND
Power for the wash.
PowerWash sits alongside PowerPap under RetailPower, giving the umbrella brand room to grow across practical household categories.
The current supplied asset pack establishes the PowerWash brand identity. Product detail can be expanded as final product information and photography become available.
PowerWash enquiriesCONNECTED BACK TO THE SOURCE
From RetailPower to PowerMills.
The digital journey can connect consumers and retail partners back to PowerMills — creating a clear relationship between the retail-facing PowerPap story and the milling operation behind it.
Visit PowerMillsLET'S TALK
Powering the next retail opportunity.
For RetailPower, PowerPap, PowerWash, distribution, retail or partnership enquiries.
Website concept v3 — final company contact details to be confirmed before publishing.